What We Do

Why

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Israel and American Jewry are drifting apart and while American Jews learn a lot about Israel, Israelis don't know enough about their American brothers and sisters. To bridge the emotional gap, we need to first overcome the knowledge gap. 

What

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Through a mixed educational approach, combining tours, on-site learning, lectures and plain old fun, we introduce Israelis to the building blocks of American Jewry and its contribution to the unfolding story of the Jewish people. 

How

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Offering our services to groups of all backgrounds and ages- working with educational institutions, non-profits, federations, schools, and delegations from Israel, we aim to lay the foundations for a  healthier relationship between the epicenters of world Jewry.